AI website chatbots answer typed questions from visitors while they are still on your site. A well-built chatbot handles questions like “Do you serve my area?”, “Are you open Saturday?”, and “What do I need to bring?” in seconds. When someone is ready to talk to a person, it collects their details and passes them to your team.

Infinite Marketing plans, builds, and manages text chatbots for local businesses using Infinite Chats, our website chatbot platform. This page covers the text chat window on your website. If you want spoken conversations, see AI voice chatbots. For calls to your business number, see AI phone agents.

Why AI chatbots are worth planning carefully

A chat window that gives vague or wrong answers is worse than none at all. The difference between a useful chatbot and an annoying one is rarely the technology. It comes down to preparation: what it knows, what it is allowed to say, and what it does when it does not know.

  • Visitors who browse after hours can still get answers instead of leaving to try a competitor.
  • Your staff stop answering the same five questions by phone and email.
  • Inquiries arrive with the details you need (name, contact, service, location) instead of a one-line form message.
  • Conversation logs show what people actually ask, which is useful input for your website content and FAQs.

What’s included in our chatbot service

Chatbot strategy

We decide together what the chatbot is for: answering questions, booking requests, quoting basics, or routing people. We also decide what it should never attempt, such as legal, medical, or pricing commitments you have not approved.

Training on your business information

We gather your services, service areas, hours, policies, and common questions into a reviewed knowledge base. You approve the source material, so the chatbot answers from your facts, not guesses.

Lead capture

We design the point in the conversation where the chatbot asks for contact details, and decide which details it collects for each type of inquiry.

Handoff to humans

We set clear rules for when the chatbot should stop and pass the conversation to a person, and how your team is notified so nothing waits overnight unnoticed.

Installation and testing

We place the chat widget on your site, check it on phones and desktops, and run it through realistic test conversations before launch.

Measuring results

We review conversations, captured leads, and unanswered questions, then update the knowledge base so the chatbot improves over time.

How it works

  1. Discovery

    We look at your website, your most common inquiries, and how leads reach your team today. Then we agree on the chatbot’s job and its limits.

  2. Content and tone

    We draft the knowledge base and greeting messages in your voice. You correct anything that is outdated, too promotional, or not how you would say it.

  3. Build and connect

    We configure the chatbot in Infinite Chats, set up how leads are captured and where notifications go, and install it on your site.

  4. Test before launch

    We ask it hard questions, off-topic questions, and questions it should refuse. Then we tighten its answers and handoff rules.

  5. Review and refine

    After launch, we read real conversations, fill gaps in its knowledge, and adjust when your services, hours, or offers change.

Which one fits?

Text chat is one of several ways an AI assistant can talk to your customers. Here is how it compares with the others we offer:

Option Where the conversation happens Usually a good fit when
Text website chatbot (this page) A typed chat window on your website Visitors have quick questions while browsing and you want leads to arrive with details
Voice chatbot A spoken conversation started from your website Your customers would rather talk than type, or the questions take longer to explain
AI phone agent Calls to your business phone number Missed calls, after-hours calls, or call overflow are the main problem
Avatar agent An on-screen virtual agent on your website (coming soon) You want a more personal, face-to-face style of website service

How we measure a chatbot

We judge AI chatbots by what they do for the business, not by how many conversations they have. The useful questions are these. How many conversations ended with a real inquiry? How many questions did it fail to answer? Did handoffs reach a person quickly? Are the captured details complete enough for your team to follow up without asking again? We review these with you on a regular schedule and change the setup based on what the conversations show.

About Infinite Chats

Infinite Chats

Our platform for text chatbots on business websites. The site currently opens to the client sign-in, so we walk you through the platform during a consultation.

Infinite Chats sign-in

Frequently asked questions

Will the chatbot make things up?

Any AI chatbot can give a wrong answer if it is poorly set up. We reduce that risk by limiting it to approved information, telling it to hand off when unsure, and reviewing conversations after launch. You stay in control of what it is allowed to say.

Can it book appointments?

It can collect appointment requests and the details your team needs. Booking directly into a calendar depends on the scheduling tools you use. For scheduling-focused setups, see AI appointment scheduling.

What happens when someone wants a real person?

We set handoff rules during setup. The chatbot collects the visitor’s contact details and alerts your team, so the conversation is picked up by a person instead of ending in a dead end.

Does a chatbot work on any website?

Chat widgets are usually added with a small snippet, which works on most WordPress, Shopify, and custom sites. We check your site during discovery and handle the installation.

How much does it cost?

The AI Text Chatbot has a one-time setup fee and a monthly service that covers hosting, a set number of conversations and regular reviews. Current prices, usage limits and upgrades are on the AI chatbot pricing page. If your needs are unusual, name your price and we will scope it with you.

What is included in your AI chatbot service?

The service covers chatbot strategy, training on your business information, lead capture, handoff rules for passing conversations to people, installation and testing, and measuring results after launch. We plan, build and manage the chatbot on Infinite Chats, our website chatbot platform. Setup, monthly service and conversation limits for each option are listed under website chatbot plans and pricing.

What can an AI chatbot do for a local business website?

It answers typed questions while visitors are still on your site, such as whether you serve their area or are open Saturday. Visitors who browse after hours get answers instead of leaving, staff stop answering the same few questions by phone and email, and inquiries arrive with name, contact, service and location rather than a one-line form message.

What information do I need to provide for the chatbot?

Your services, service areas, hours, policies and the questions customers ask most. We gather these into a reviewed knowledge base, and you approve the source material, so the chatbot answers from your facts rather than guesses. We also draft greeting messages in your voice, and you correct anything that is outdated, too promotional or not how you would say it.

How does the chatbot setup process work?

It runs in five steps. Discovery looks at your website, common inquiries and how leads reach your team. We then draft the content and tone, configure the chatbot in Infinite Chats and install it, and test it with hard, off-topic and refusal questions. After launch we read real conversations and refine it. Infinite Chats opens to a client sign-in, so we show you the platform during a consultation.

What should a website chatbot never attempt?

It should not make legal, medical or pricing commitments you have not approved. During strategy we agree on what the chatbot is for, such as answering questions, taking booking requests, quoting basics or routing people, and also on what falls outside its job. Anything beyond those limits is passed to a person, because a chat window that gives vague or wrong answers is worse than none at all.

How do you measure whether a chatbot is working?

By what it does for the business, not by how many conversations it has. We look at how many conversations ended with a real inquiry, how many questions it failed to answer, whether handoffs reached a person quickly and whether captured details are complete enough to follow up without asking again. We review these with you on a regular schedule and update the knowledge base accordingly.

Should I choose a text chatbot, voice chatbot or phone agent?

It depends on where conversations happen. A text chatbot suits visitors with quick questions while browsing, when you want leads to arrive with details. A voice chatbot suits customers who would rather talk than type on your website. An AI phone agent fits when missed, after-hours or overflow calls are the main problem. An on-screen avatar agent is a further style that is coming soon.

Do you set up AI chatbots for specific industries?

Every chatbot is built around one business’s own services, policies and common questions, so the knowledge base and handoff rules differ from one industry to the next. We decide together what it should answer and what it should pass to your team. Our industry pages show how we plan marketing for particular sectors, such as marketing for automotive businesses.

Can you manage a chatbot for a business outside the city?

Yes. We are based in Atlanta and serve businesses across the metro area remotely and by appointment. Discovery, reviewing the knowledge base and going over conversation results can all be handled remotely, and installation happens on your website wherever you are. For a suburban example, see AI automation for Marietta companies.

How does a chatbot fit with other automation?

The chatbot captures the inquiry; what happens next is where CRM and lead follow-up automation come in, so chatbot leads get followed up after the chat ends. AI automation more broadly covers other ways to take repetitive work off your team. We describe that work for individual communities too, such as AI automation for Douglasville companies.

Pricing

Website text chatbots that answer questions and capture leads. One-time fees and monthly services are always shown separately.

AI Text Chatbot

A website chatbot on Infinite Chats that answers questions and captures leads.

$499 setup

+ from $99/mo after launch

In your planRemove
  • Setup: one website, styled to your brand
  • Trained on up to 25 pages or documents you approve
  • Lead capture with details sent to email or your CRM
  • Handoff rules for questions it should not answer

See full pricing, limits and upgrades


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