SEO Audit & Action Plan
Find out what is holding your site back and what to fix first.
Custom pricing
- Technical crawl of up to 500 URLs
- On-page review of your 10 most important pages
- Google Business Profile review
- Snapshot of 3 local competitors
Google Business Profile
Your hours, phone number, photos and reviews often reach customers before your website does, so we set up, clean up and maintain your listing to keep it accurate and useful.
Google Business Profile optimization is the work of making your free Google listing complete, accurate, and useful to the people who find it. For many Atlanta businesses, the profile is the first thing a customer sees: your hours, phone number, reviews, photos, and directions, often before anyone visits your website.
Infinite Marketing sets up, cleans up, and maintains Google Business Profiles for local businesses across the Atlanta metro. This page is about the profile itself: what goes into it, how it is managed, and how to keep it out of trouble. If your main goal is broader local search visibility, see our local SEO services; if you want to focus on where you appear on the map, see our Google Maps ranking services.
Most profiles we review were set up once, years ago, and then left alone. Others were created by a previous employee, a vendor, or Google itself, and nobody at the business is sure who has access. The issues tend to be the same:
Each of these makes the listing less trustworthy to customers and gives Google less confidence about what you do. None of them are hard to fix, but they take attention and someone who knows where the settings live.

We help you confirm who owns the profile, recover or transfer access where Google’s process allows it, and set up managers properly so no single person or vendor holds the keys.
We research the primary and secondary categories that best describe your business, then build out the services or products list with plain descriptions that match how customers phrase their needs.
Description, hours, special hours, service areas, appointment links, and relevant attributes are filled in accurately and kept consistent with your website.
We guide you on the photos that help customers most, such as the storefront, team, vehicles, and finished work, and publish updates and offers through profile posts on a regular schedule.
We seed common questions with accurate answers, monitor new ones, and set up a simple process for requesting reviews and responding to them, within Google’s policies.
We check that your name, address, and phone number match across your website and major directories, and correct the listings that conflict.
Profile problems are often the most stressful part of local marketing because a suspended listing can disappear from search with little warning. Google suspends profiles for reasons such as names that include extra keywords, addresses that do not meet its guidelines, virtual offices, or duplicate listings for the same location.
When a profile is suspended or stuck in verification, we review it against Google’s published guidelines for representing your business, identify what likely triggered the issue, correct it, and help you prepare the documentation Google asks for when submitting a reinstatement or verification request. We also find and address duplicate listings that split your reviews and confuse customers.
Google makes the final decision on verification and reinstatement, and its process changes from time to time. We cannot guarantee an outcome or a timeline, but we can make sure your request is accurate, complete, and consistent with the guidelines.
A plumber who drives to customers and a dental office that customers visit are set up differently. If you serve customers at their location and do not receive visitors, Google’s guidelines say to hide your address and list the areas you serve instead. If customers come to you, the address should be shown and must be a real, staffed location. Getting this choice right matters because it affects how the profile is displayed and whether it stays in good standing.
For businesses with more than one location, each location needs its own profile with its own address, phone number, hours, and landing page on your website. We help keep these organized so one location’s changes do not overwrite another’s.
We look at your current profile, ownership, categories, information, photos, reviews, and any duplicate or conflicting listings, and share a short list of what needs attention first.
We fix access, correct business information, choose categories, build out services, and resolve consistency issues across your website and directories.
We add useful photos and posts, answer common questions, and set up a review request and response routine that your team can follow.
We monitor for unwanted edits, new questions, and new reviews, keep hours and offers current, and review profile insights with you so you can see calls, direction requests, and website visits over time.
We treat your profile as part of your business, not a one-time setup task. We build the profile around what you actually sell, use the categories and services that fit, and keep it consistent with your website so customers get the same information everywhere.
We also tell you plainly what we will not do. We will not stuff keywords into your business name, list a fake address, create listings for locations you do not staff, or buy reviews. Those shortcuts break Google’s guidelines and are a common cause of suspensions. Because we also build websites and run local SEO, we can connect the profile to the right landing pages and tracking instead of treating it in isolation.
If you want help with reviews beyond the profile, such as monitoring other sites and handling negative feedback, our reviews and reputation management service covers that in more depth.
No. The profile is one important piece of local SEO. Local SEO also covers your website, location pages, citations, links, and technical health. This service focuses on the profile itself, and it works best alongside a broader local strategy.
We can review the profile, correct what conflicts with Google’s guidelines, and help you submit a complete reinstatement request with the right documentation. Google makes the decision, so no one can honestly guarantee reinstatement.
No. Google’s guidelines say your profile name should match your real-world business name as it appears on your signage and documents. Adding extra keywords can lead to edits or suspension.
Hours and special hours should be updated whenever they change. Photos, posts, and answers to questions benefit from regular attention, and reviews should be answered as they come in. We set a schedule that fits your business.
No. You should remain the owner. We ask to be added as a manager, which lets us make changes while you keep control and can remove our access at any time.
It covers six areas: access and ownership cleanup, categories and services, business information and attributes, photos and posts, a questions and reviews workflow, and name, address and phone consistency. The aim is a listing that is complete, accurate and useful, and that matches your website. For many businesses the profile is the first thing a customer sees, often before anyone visits the website.
We research the primary and secondary categories that most accurately describe your business. A common problem is a primary category that is too broad or does not match the service people actually call about. Once the categories are set, we build out the services or products list with plain descriptions that match how customers phrase their needs, rather than text copied from an old brochure.
Not if you serve customers at their location and do not receive visitors. Google’s guidelines say to hide the address and list the areas you serve instead. If customers come to you, the address should be shown and must be a real, staffed location. This choice affects how the profile is displayed and whether it stays in good standing. The profile then fits into wider local work such as our Decatur SEO services.
Google suspends profiles for reasons such as names that include extra keywords, addresses that do not meet its guidelines, virtual offices, or duplicate listings for the same location. A suspended listing can disappear from search with little warning. We review the profile against Google’s published guidelines, correct what likely triggered the issue and help prepare the documentation Google asks for. We cannot guarantee an outcome or a timeline.
Each location needs its own profile, with its own address, phone number, hours and landing page on your website. We keep these organized so one location’s changes do not overwrite another’s. We also look for duplicate listings for the same location, because they split your reviews and confuse customers. We will not create listings for locations you do not staff, since that breaks Google’s guidelines.
Your description, hours, services and service areas should match what your website says, so customers get the same information everywhere. Because we also build websites and run local SEO, we can link the profile to the right landing pages and tracking instead of treating it in isolation. For how a full local search plan is set out for one city, see our SEO services in Douglasville.
When they differ between Google, your website and other directories, the listing looks less trustworthy to customers and Google has less confidence about what you do. We check your details across your website and major directories and correct the listings that conflict. Clear, consistent business information is also the starting point of our AI search optimization work.
We monitor for unwanted edits, new questions and new reviews, keep hours, special hours and offers current, and publish posts on a regular schedule. We also review profile insights with you, so you can see calls, direction requests and website visits over time. That attention matters because many profiles were set up once, years ago, and then left alone until something went wrong.
It depends on what your profile needs, from a one-off cleanup of access, categories and conflicting listings to ongoing management. Any one-time fees and monthly services are shown and billed separately. Work with an approved fixed price can be bought online, with no monthly charge taken at checkout; other work gets a written custom quote. Limits and upgrades are on our SEO pricing page.
Photos that help customers most, such as your storefront, team, vehicles and finished work. A common problem is a profile with blurry or outdated photos, or one where most images were uploaded by customers rather than the business. We guide you on what to take and keep the photos current alongside regular posts. For how this fits into marketing for one sector, see our automotive marketing services.
Tell us about your project and we will reply with a quote. This service is quoted for your business after a free consultation. See pricing.