SEO audit

SEO Audit Services Atlanta

Find out what is holding your site back in search through a review of crawling, indexing, speed, on-page content and links, delivered as a prioritized fix list.

  • Crawl and index review
  • Page speed analysis
  • Prioritized fix list
Colleagues at a wooden table pointing at charts on a laptop beside a tablet and coffee

Your SEO audit is the first step to uncovering hidden issues that prevent your website from ranking on Google.

Our SEO audit services in Atlanta analyze your site’s technical performance, content structure, and search visibility to identify opportunities for growth and increased traffic. Learn more about Infinite Marketing.

What is an SEO audit?

An SEO audit is a comprehensive evaluation of your website’s performance in search engines. It identifies technical issues, content gaps, and optimization opportunities that impact your rankings and visibility.

The audit is where our Atlanta SEO services usually start. If you want to know why a page isn’t showing up yet, our guide on why your website isn’t ranking covers the most common causes, and Google’s own SEO Starter Guide is a useful primer on the basics an audit looks at.

Illustrative technical SEO audit checklist

What’s included in our SEO audit

Technical SEO analysis

  • Crawl errors
  • Site speed
  • Mobile usability

Fixing what this part of the audit finds is covered by our technical SEO services.

On-page SEO review

  • Titles and meta
  • Headings
  • Keyword usage

Content audit

  • Thin content
  • Duplicate content
  • Keyword gaps

Filling content gaps is part of content marketing in Atlanta.

Backlink analysis

  • Link profile
  • Toxic links
  • Authority gaps

See backlink research and SEO tools.

Why your website needs an SEO audit

  • Identify ranking issues
  • Improve search visibility
  • Increase traffic
  • Fix technical errors
  • Boost conversions

When the problem is not only SEO

If the audit points to issues with how visitors use the site, conversion optimization or web design in Atlanta may be the next step.

SEO audit process

  1. Website analysis

    We review your site’s technical performance, content structure, and search visibility.

  2. Issue identification

    We list the technical, on-page, content and backlink issues that affect your rankings.

  3. Strategy development

    We decide which issues and opportunities matter most for your business.

  4. Implementation plan

    You get actionable recommendations in a prioritized order.

The audit and action plan is listed with our other packages on the SEO services pricing page.

SEO audit services in Atlanta

We help businesses in Atlanta improve their online visibility with detailed SEO audits tailored to local search performance and competitive analysis, including businesses in Buckhead, Midtown, Sandy Springs and Alpharetta.

What to expect from the audit

  • Data-driven audits
  • Actionable recommendations
  • Transparent reporting

Questions about SEO and digital marketing

What does a digital marketing agency do?

A digital marketing agency helps businesses increase visibility, attract customers, and improve conversions through services like SEO, web design, paid advertising, and content marketing. See our digital marketing services.

How long does digital marketing take to work?

SEO typically takes time to build momentum, while paid advertising can generate faster results. A combined strategy often delivers the best outcomes.

Which service is best for my business?

It depends on your goals. Some businesses benefit from SEO, while others need immediate leads through ads or improved conversions through website optimization.

Can digital marketing help local businesses?

Yes. Local SEO and targeted strategies help businesses reach customers in specific areas like Atlanta.

What does your SEO audit check?

It covers four areas. The technical analysis looks at crawl errors, site speed and mobile usability. The on-page review checks titles and meta, headings and keyword usage. The content audit looks for thin content, duplicate content and keyword gaps, and the backlink analysis reviews your link profile, toxic links and authority gaps. Together they show what is preventing your website from ranking.

How does the SEO audit process work, and what do I get at the end?

There are four steps. We analyze your site’s technical performance, content structure and search visibility, list the technical, on-page, content and backlink issues that affect your rankings, then decide which issues and opportunities matter most for your business. You receive an implementation plan: actionable recommendations in a prioritized order, with transparent reporting on what we found.

How do I know if my website needs an SEO audit?

If your pages are not showing up in search, traffic has stalled or you suspect technical errors, an audit is a sensible first step. It helps identify ranking issues, fix technical errors and find ways to improve search visibility, traffic and conversions. Our guide on why your website isn’t ranking covers the most common causes, and Google’s SEO Starter Guide explains the basics an audit looks at.

Does the audit fix the problems it finds?

The audit’s job is to find the issues and put them in order of priority. The fixes are carried out through related services: technical problems through our technical SEO services, and content gaps through content marketing. If the audit points to issues with how visitors use the site, conversion optimization or web design may be the next step instead.

What does the backlink analysis look for?

It reviews the links pointing to your site from other websites. We look at your overall link profile, flag toxic links that may be doing harm and identify authority gaps where your site has fewer quality links than it needs. The findings sit alongside the technical, on-page and content results, and our backlink research and SEO tools cover this area in more depth.

How much does an SEO audit cost, and how is it billed?

The audit and action plan is one of the packages on our SEO services pricing page, next to the other SEO options. Where a package carries an approved fixed price, you can order it online straight away; anything outside the standard packages is priced in a written custom quote. If you add a monthly service later, it is billed apart from one-time fees and is never charged at checkout.

What services usually follow an SEO audit?

That depends on what the audit finds. Technical issues lead to technical SEO work, content gaps to content marketing, and local visibility problems to local SEO for Google Maps and location-based searches. Some businesses move on to the full search engine optimization program. If your store runs on Shopify, our SEO for Shopify stores is another possible next step.

Can an SEO audit help an online store?

Yes. The same technical, on-page, content and backlink checks apply to store pages, and issues such as thin content, duplicate content and slow pages are just as relevant there. The prioritized recommendations then show which fixes to make first. To see how we approach selling online more broadly, read about our marketing for online stores.

Does the audit look at local search performance?

Yes. Our audits are tailored to local search performance as well as overall visibility, so they consider how your business shows up for searches in the areas you serve. Where local visibility is the main gap, local SEO for Google Maps and location-based queries is usually the next step. For an example of SEO planned for one city, see our Marietta, GA SEO services.

Do your SEO audit services in Atlanta include a competitor review?

Yes. Competitive analysis is part of the audit, so the recommendations reflect the businesses you are actually up against in search, not just the state of your own site. Competition varies from one market to the next, which is why the strategy step weighs which opportunities matter most for your business. Our page on SEO for Conyers businesses shows one local market.

Who carries out the audit, and do I need to be nearby?

The audit is carried out by our team at Infinite Marketing. We are based in Atlanta and work with businesses across the metro area remotely and by appointment, so you do not need to visit us. The review covers your site’s technical performance, content structure and search visibility, and the findings come back to you as prioritized recommendations with transparent reporting.

Pricing

Audits, Google Business Profile work and monthly local SEO. One-time fees and monthly services are always shown separately.

SEO Audit & Action Plan

Find out what is holding your site back and what to fix first.

Custom pricing

  • Technical crawl of up to 500 URLs
  • On-page review of your 10 most important pages
  • Google Business Profile review
  • Snapshot of 3 local competitors

Google Business Profile Optimization

A complete, accurate profile that gives you the best chance in the map results.

Custom pricing

  • Categories, services and attributes reviewed
  • Business description rewritten
  • Photo plan and upload guidance
  • Tracking links (UTM) for website and calls

Technical SEO Fix Sprint

Hands-on fixes for the technical issues found in your audit.

Custom pricing

  • Up to 8 hours of fixes on a WordPress site
  • Indexing, redirects, canonicals and sitemaps
  • Speed and Core Web Vitals improvements
  • Before-and-after report

Local SEO Monthly

Steady monthly work to grow your visibility in local and map results.

Custom pricing

  • Onboarding: baseline audit and keyword plan (setup fee)
  • 4 Google Business Profile posts per month
  • 1 optimized page or article per month
  • Citation monitoring and cleanup

See full pricing, limits and upgrades

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