SEO Audit & Action Plan
Find out what is holding your site back and what to fix first.
Custom pricing
- Technical crawl of up to 500 URLs
- On-page review of your 10 most important pages
- Google Business Profile review
- Snapshot of 3 local competitors
SEO audit
Find out what is holding your site back in search through a review of crawling, indexing, speed, on-page content and links, delivered as a prioritized fix list.
Your SEO audit is the first step to uncovering hidden issues that prevent your website from ranking on Google.
Our SEO audit services in Atlanta analyze your site’s technical performance, content structure, and search visibility to identify opportunities for growth and increased traffic. Learn more about Infinite Marketing.
An SEO audit is a comprehensive evaluation of your website’s performance in search engines. It identifies technical issues, content gaps, and optimization opportunities that impact your rankings and visibility.
The audit is where our Atlanta SEO services usually start. If you want to know why a page isn’t showing up yet, our guide on why your website isn’t ranking covers the most common causes, and Google’s own SEO Starter Guide is a useful primer on the basics an audit looks at.

Fixing what this part of the audit finds is covered by our technical SEO services.
Filling content gaps is part of content marketing in Atlanta.
If the audit points to issues with how visitors use the site, conversion optimization or web design in Atlanta may be the next step.
We review your site’s technical performance, content structure, and search visibility.
We list the technical, on-page, content and backlink issues that affect your rankings.
We decide which issues and opportunities matter most for your business.
You get actionable recommendations in a prioritized order.
The audit and action plan is listed with our other packages on the SEO services pricing page.
We help businesses in Atlanta improve their online visibility with detailed SEO audits tailored to local search performance and competitive analysis, including businesses in Buckhead, Midtown, Sandy Springs and Alpharetta.
A digital marketing agency helps businesses increase visibility, attract customers, and improve conversions through services like SEO, web design, paid advertising, and content marketing. See our digital marketing services.
SEO typically takes time to build momentum, while paid advertising can generate faster results. A combined strategy often delivers the best outcomes.
It depends on your goals. Some businesses benefit from SEO, while others need immediate leads through ads or improved conversions through website optimization.
Yes. Local SEO and targeted strategies help businesses reach customers in specific areas like Atlanta.
It covers four areas. The technical analysis looks at crawl errors, site speed and mobile usability. The on-page review checks titles and meta, headings and keyword usage. The content audit looks for thin content, duplicate content and keyword gaps, and the backlink analysis reviews your link profile, toxic links and authority gaps. Together they show what is preventing your website from ranking.
There are four steps. We analyze your site’s technical performance, content structure and search visibility, list the technical, on-page, content and backlink issues that affect your rankings, then decide which issues and opportunities matter most for your business. You receive an implementation plan: actionable recommendations in a prioritized order, with transparent reporting on what we found.
If your pages are not showing up in search, traffic has stalled or you suspect technical errors, an audit is a sensible first step. It helps identify ranking issues, fix technical errors and find ways to improve search visibility, traffic and conversions. Our guide on why your website isn’t ranking covers the most common causes, and Google’s SEO Starter Guide explains the basics an audit looks at.
The audit’s job is to find the issues and put them in order of priority. The fixes are carried out through related services: technical problems through our technical SEO services, and content gaps through content marketing. If the audit points to issues with how visitors use the site, conversion optimization or web design may be the next step instead.
It reviews the links pointing to your site from other websites. We look at your overall link profile, flag toxic links that may be doing harm and identify authority gaps where your site has fewer quality links than it needs. The findings sit alongside the technical, on-page and content results, and our backlink research and SEO tools cover this area in more depth.
The audit and action plan is one of the packages on our SEO services pricing page, next to the other SEO options. Where a package carries an approved fixed price, you can order it online straight away; anything outside the standard packages is priced in a written custom quote. If you add a monthly service later, it is billed apart from one-time fees and is never charged at checkout.
That depends on what the audit finds. Technical issues lead to technical SEO work, content gaps to content marketing, and local visibility problems to local SEO for Google Maps and location-based searches. Some businesses move on to the full search engine optimization program. If your store runs on Shopify, our SEO for Shopify stores is another possible next step.
Yes. The same technical, on-page, content and backlink checks apply to store pages, and issues such as thin content, duplicate content and slow pages are just as relevant there. The prioritized recommendations then show which fixes to make first. To see how we approach selling online more broadly, read about our marketing for online stores.
Yes. Our audits are tailored to local search performance as well as overall visibility, so they consider how your business shows up for searches in the areas you serve. Where local visibility is the main gap, local SEO for Google Maps and location-based queries is usually the next step. For an example of SEO planned for one city, see our Marietta, GA SEO services.
Yes. Competitive analysis is part of the audit, so the recommendations reflect the businesses you are actually up against in search, not just the state of your own site. Competition varies from one market to the next, which is why the strategy step weighs which opportunities matter most for your business. Our page on SEO for Conyers businesses shows one local market.
The audit is carried out by our team at Infinite Marketing. We are based in Atlanta and work with businesses across the metro area remotely and by appointment, so you do not need to visit us. The review covers your site’s technical performance, content structure and search visibility, and the findings come back to you as prioritized recommendations with transparent reporting.