Marketing automation
Welcome sequences, reminder texts and re-engagement emails go out at the right moment automatically, feeling personal to customers while saving your team repetitive hours.
Marketing automation sends the right email or text to the right person at the right time, without someone on your team having to remember to do it. Done well, it feels personal to the customer and saves hours every week for the business.
Infinite Marketing builds marketing automation for local and mid-sized businesses across the Atlanta metro: welcome sequences, lead nurture, appointment and service reminders, review requests, and campaigns that bring past customers back. We keep it simple enough for your team to understand and change, and we build consent and opt-out into every message.
Automated series triggered by an action, such as a form submission, a completed job, or a missed appointment, with timing and wording written for your customers.
Contacts grouped by service, location, purchase history, or stage, so a new lead, a long-time customer, and a commercial account each get relevant messages.
Helpful follow-up for people who asked about a service but have not booked: answers to common questions, what to expect, and a clear next step.
A short, friendly request sent to every customer after a completed job or visit, with a direct link to leave a review, in line with Google’s own advice on getting more reviews. Every customer is asked the same way, never filtered by expected rating.
Messages to customers who have not been back in a while, timed to their service history, such as maintenance reminders, seasonal checkups, or renewal dates.
Plain reports on sends, opens, clicks, replies, bookings, and unsubscribes, so you can see what is working and what is being ignored.
Automation makes it easy to send a lot of messages, which is why consent matters. Email and text marketing in the United States are covered by federal rules, including the CAN-SPAM Act for commercial email and the Telephone Consumer Protection Act (TCPA) for calls and texts, along with carrier requirements for business texting.
In practical terms, we build automations around a few principles:
This is general information, not legal advice. Rules vary by message type and change over time, so please confirm your obligations with a qualified attorney, particularly before texting existing contact lists.
We review where your contacts live, how they were collected, what permission you have, and which email, SMS, or CRM tools you already use.
We map the moments that matter, such as a new inquiry, a completed job, or a lapsed customer, and decide what message, if any, should follow each one, from lead nurture to review requests and reactivation.
We write the messages in your voice, set up segments and triggers, and connect forms, booking tools, email and SMS tools, and your CRM so contacts enter the right sequence automatically.
We test every path, including unsubscribes and replies, before turning sequences on for real contacts.
We review performance on a regular schedule, retire messages that are not helping, and adjust timing and wording based on how customers respond.
Good marketing automation starts with the customer journey, not the software. Many businesses already pay for an email or CRM tool with automation features they never set up. Where your current tools can do the job, we build on them. Where they cannot, we recommend options, including Infinite Marketing CRM when it fits.
We write fewer, better messages. A sequence that sends a useful reminder at the right time does more than a weekly newsletter nobody opens. And because we also handle websites, local SEO, and reputation work, your automation connects to the forms, landing pages, and review profiles it depends on.
CRM automation focuses on managing leads and your sales pipeline: assigning leads, creating tasks, and tracking deals. Marketing automation focuses on the messages customers receive. They work best together, and we often set up both.
It depends on how you collected the numbers and what permission customers gave. Marketing texts generally need clear prior consent. We will help you review your list, and we recommend checking with an attorney before sending.
Only as many as are useful. We usually start with a small number of high-value automations, such as a new-lead follow-up, a post-job review request, and a reactivation reminder, then add more based on results.
No. Filtering who gets asked based on expected sentiment, sometimes called review gating, conflicts with Google’s policies. We send the same request to every customer.
Not if they are written well. We write in your voice, use the customer’s name and service details where appropriate, and keep messages short and specific.
Welcome sequences, lead nurture, appointment and service reminders, review requests and campaigns that bring past customers back. Each is triggered by an action, such as a form submission, a completed job or a missed appointment, with timing and wording written for your customers. We keep the setup simple enough for your team to understand and change, and build consent and opt-out into every message.
Contacts are grouped by service, location, purchase history or stage, so a new lead, a long-time customer and a commercial account each get messages that suit them. Without it, everyone gets the same message whether they bought last week or three years ago. Reactivation campaigns rely on this too, timing reminders to each customer’s service history, renewal dates or seasonal checkups.
It is helpful follow-up for people who asked about a service but have not booked yet: answers to common questions, what to expect and a clear next step. It suits businesses where new leads get one reply and then nothing. Nurture works on the inquiries you already have, so it pairs naturally with services that generate local inquiries at the top of the funnel.
Plain reports on sends, opens, clicks, replies, bookings and unsubscribes, so you can see what is working and what is being ignored. We review performance on a regular schedule, retire messages that are not helping and adjust timing and wording based on how customers respond. A useful reminder sent at the right time does more than a weekly newsletter nobody opens.
In the United States, the CAN-SPAM Act covers commercial email and the Telephone Consumer Protection Act covers calls and texts, along with carrier requirements for business texting. We build around clear permission, accurate sender information, easy unsubscribes and reasonable sending hours. This is general information, not legal advice, so please confirm your obligations with a qualified attorney.
Not necessarily. Many businesses already pay for an email or CRM tool with automation features they never set up. Where your current tools can do the job, we build on them. Where they cannot, we recommend options, including Infinite Marketing CRM when it fits. We start by reviewing where your contacts live and which email, SMS or CRM tools you already use.
It mainly depends on how many journeys we build, such as nurture, review requests and reactivation, and whether your existing email or SMS tools can be used. Sequences covered by a fixed-price package can be ordered online; a wider program is quoted in writing first. Any one-time fee is shown on its own, separately from ongoing monthly work, which checkout never bills. Details are in our CRM and automation pricing.
Yes, particularly where work is seasonal or based on completed jobs. A post-job review request, nurture for people who asked about a service but have not booked, and planned seasonal reminders can replace last-minute promotional blasts. Segmentation means a new lead, a long-time customer and a commercial account each get relevant messages. For the wider marketing picture, see how we approach building and contracting firm marketing.
Yes. We are based in Atlanta and work with local and mid-sized businesses throughout the metro area, remotely and by appointment. Auditing contacts, planning journeys and testing every path, including unsubscribes and replies, can all be arranged that way. For one community-focused example, see our page on AI automation for Marietta, GA businesses.
Sequences handle planned messages, while AI tools such as chatbots and phone agents handle conversations as they happen. Both depend on contacts being captured correctly and entering the right sequence automatically, which is why we connect forms, booking tools and your CRM. Our page on AI automation in Douglasville describes these tools for one community.
Tell us about your project and we will reply with a quote. This service is quoted for your business after a free consultation.
