Your website should be your strongest marketing asset. But for many businesses, it becomes the biggest limitation.
At Infinite Marketing, we provide website redesign services in Atlanta focused on improving not just how your site looks, but how it performs. Because a redesign isn’t just about appearance. It’s about results.
Redesign is for businesses that already have a site; if you are starting from scratch, see our web design services in Atlanta. Learn more about Infinite Marketing.
Is your website holding your business back?
If your website isn’t producing results, it’s time to take a closer look. Common signs you need a website redesign include:
- Your site looks outdated
- Slow loading pages
- Poor mobile performance
- Low conversion rates
- Declining search rankings or weak SEO performance
- High bounce rates
These are not design issues alone; they are performance issues. Over time, they cost you traffic, leads, and revenue.
What is website redesign?
Website redesign is the process of rebuilding and improving your existing website to enhance:
- User experience
- Performance
- Search visibility
- Conversion rates
It goes beyond visual updates. A proper redesign improves the entire structure and functionality of your site.
Our website redesign services
Modern, conversion-focused design
We create designs that:
- Reflect your brand
- Build trust
- Guide users toward action
Supported by our landing page design strategies, your site becomes conversion-driven.
Performance and technical optimization
A redesign is the perfect time to fix technical issues. We improve:
- Site speed
- Mobile responsiveness
- Usability
- Structure
Google’s guidance on page experience explains why speed and mobile usability matter. See our technical SEO services.
SEO-driven redesign
Most redesigns fail because SEO is ignored. We build your new website with search in mind by:
- Preserving SEO value
- Improving page structure
- Optimizing content
Many businesses begin with an SEO audit before redesigning their site.
Content and messaging optimization
Your message determines your results. We review and improve:
- Headlines
- Content structure
- Value propositions
Related: content marketing in Atlanta.
Why website redesign matters
A poorly performing website creates hidden costs:
- Lost leads
- Missed opportunities
- Reduced credibility
A well-optimized redesign can
- Increase conversions
- Improve rankings
- Enhance user experience
- Drive long-term growth
A redesign connects directly to SEO performance, and it is often the foundation of your entire digital strategy. Explore our full digital marketing services in Atlanta.
Our website redesign process
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Website audit
We identify what’s not working, often starting with a website and SEO audit.
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Strategy development
We plan improvements based on data.
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Design and development
We rebuild your website for performance.
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Optimization and launch
We refine and improve post-launch.
Throughout, the approach stays the same: conversion-focused design, an SEO-integrated approach and a data-driven strategy.
Website redesign services in Atlanta
In a competitive market like Atlanta, your website needs to stand out and perform. We help businesses across Buckhead, Midtown, Sandy Springs, Alpharetta and Marietta transform outdated websites into high-performing digital assets.
Examples of our work are on the portfolio page.
Frequently asked questions about website redesign
How often should a website be redesigned?
Most websites benefit from a redesign every 2–3 years.
Will redesigning my site hurt SEO?
Not if done correctly. A strategic redesign can improve rankings.
How long does a redesign take?
Timelines vary, but most projects take several weeks depending on complexity. Redesign packages and their limits are on our website redesign pricing page.
Do I need SEO with a redesign?
What are the signs that a website needs a redesign?
Common signs include a site that looks outdated, slow loading pages, poor mobile performance, low conversion rates, declining search rankings and high bounce rates. These are not design issues alone; they are performance issues, and over time they cost you traffic, leads and revenue. If several of them apply to your site, a closer look is usually worthwhile before more is spent on marketing.
How is a website redesign different from building a new site?
A redesign rebuilds and improves a site you already have, improving user experience, performance, search visibility and conversion rates. It goes beyond a visual refresh to the structure and functionality underneath. If you are starting from scratch, our web design service is the place to begin, and we also offer it for individual communities, such as web design for Douglasville companies.
What are the stages of your website redesign process?
There are four. A website audit identifies what is not working, often starting with a website and SEO audit. Strategy development plans the improvements based on data. Design and development rebuilds the site for performance. Optimization and launch then refines and improves the site after it goes live. Throughout, the approach stays conversion-focused, SEO-integrated and data-driven.
Should we get an SEO audit before redesigning our website?
Many businesses begin with an SEO audit before redesigning, and our own process opens with a website audit for the same reason. It identifies what is not working, so the new site can preserve existing SEO value while improving page structure and content. Most redesigns fail because SEO is ignored, and starting with an audit keeps search in the plan from the beginning.
Do you improve the website content during a redesign?
Yes. Your message determines your results, so we review and improve headlines, content structure and value propositions as part of the work. A redesigned site should convert better, not just look better, which is why content sits alongside conversion optimization to improve user flow, increase engagement and support lead generation. Content beyond the site itself is covered by our content marketing service.
Can you redesign an online store or a WordPress site?
Yes. For an online store, our eCommerce web design service covers redesigning layouts, product pages and checkout, and our WooCommerce and Shopify development pages cover the platforms. If your site runs on WordPress, WordPress development handles the technical side and WordPress maintenance and security covers care after launch, so the redesigned site stays updated.
Can you rebuild a slow site that was made with Elementor?
Often, yes. Elementor sites usually slow down because of how they were built, with heavy addons, deeply nested sections and uncompressed images, rather than because of Elementor itself. Sometimes fixing the existing build is enough and sometimes a rebuild is more practical, and we will explain which applies. Our Elementor rebuild and design service covers that platform in detail.
How is a website redesign priced?
Redesign packages with an approved fixed price can be bought online, and larger or unusual projects are priced through a written custom quote. The one-time redesign fee is shown separately from any monthly service, and monthly services are not charged at checkout. What each package covers, its limits and the upgrades on offer are listed on our redesign packages and pricing page.
Do you redesign websites for automotive businesses?
Yes. The process is the same in any industry: an audit of what is not working, a plan based on data, a rebuild for performance and refinement after launch. What changes is the content, the search terms that matter and the action you want visitors to take. For how we approach the wider marketing for that trade, see our marketing for automotive businesses.
Do you take on redesign projects for companies outside the city?
Yes. We are based in Atlanta and help businesses across the metro area, in areas such as Buckhead and Midtown and in the suburbs, turn outdated websites into high-performing ones. Projects are handled remotely and by appointment. For an example of our website work in one suburban market, see our Conyers web design service.
Does the work stop once the redesigned site launches?
No. The final stage of our process is optimization after launch, where we refine and improve the site based on how it performs. A redesign is often the foundation of your wider digital strategy, so it connects with ongoing SEO and conversion work. If the site runs on WordPress, maintenance and security keep it updated after the launch is complete. Examples of our work are on the portfolio page.
Pricing
New WordPress websites and redesigns of existing sites. One-time fees and monthly services are always shown separately.
A new homepage for an existing WordPress site. Inner pages stay as they are.
Starting at $499
one-time
- New homepage layout, hero and calls to action
- Uses your existing content, images and branding
- Mobile layout checked on phones and tablets
- 2 revision rounds
A modern look across your whole site without rebuilding it.
Starting at $995
one-time
- Updated colors, typography, buttons and spacing site-wide
- New header and footer
- Applied to up to 15 existing pages
- Page structure, content and URLs stay the same
New layouts for your most important pages, rebuilt for clarity and conversions.
Starting at $1,495
one-time
- New layouts for up to 7 pages
- Content reorganized using text you provide or approve
- Mobile layouts rebuilt
- Forms and tracking checked after launch
Protects rankings
A redesign planned around the pages that already bring you search traffic.
Starting at $2,495
one-time
- Everything in WordPress Redesign (up to 7 pages)
- Crawl and URL inventory before any change
- Redirect map for every changed URL
- Titles, descriptions and schema carried over
Platform migrations, large sites, online stores and custom functionality.
Custom pricing
- Moves from Wix, Squarespace, Joomla or Drupal to WordPress
- Sites with more than 7 pages to rebuild
- WooCommerce stores, memberships and custom features
- Written scope and fixed quote before work starts
See full pricing, limits and upgrades